Checkout in e-commerce: how to improve the customer experience

Ecommerce owners generally focus their attention on marketing and sales, which is obviously important. However, there is another crucial element for conversions: the customer experience when closing a deal, that is, at the checkout. The checkout process is where you turn visitors into customers. It doesn’t matter how effective your marketing is if you can’t …

Continue reading

Tips to improve customer service in your online store

While eCommerce sites can be extremely convenient, they can fail in certain areas. The most common is the difficulty of providing the same quality in customer service that you would find in a physical store. However, providing great service in e-commerce is just as important as in any consumer-facing business. Why is customer service so …

Continue reading