6 Ways to Use Chatbots to Increase Sales in Ecommerce

Interacting with your audience at each stage of the sales cycle becomes easier when you can count on chatbots.

A computer program designed to simulate human conversations, this feature uses natural language processing (NLP) to understand and respond to users’ questions or commands.

In this article, we will explain different ways to use chatbots on e-commerce to make product recommendations, prevent cart abandonment, boost sales and more.

How to use chatbots in e-commerce to sell more

Chatbots are great tools for communicating with users, building relationships with your audience, answering questions quickly and increasing your sales. 

See below six strategies for using this powerful AI tool in your e-commerce. 

1. Recommend products

If you want to sell more products and services, you need to know when and how to upsell your customers. 

In other words, when a consumer orders a product in your store, they automatically receive a recommendation for a new item that complements the purchase made. 

To do this, you can group together different complementary items, like bags and shoes, for example, and program this selection for your chatbots to recommend. 

If you want to improve your recommendations, one idea is to create an interactive quiz to find out which types of products your audience is most interested in. 

This is a great way to customize your approach, adding value to both your company and your customers. 

2. Provide delivery information

Providing clear and up-to-date shipping information is crucial to ensuring buyers’ peace of mind.

The most frequently asked questions related to shipping and delivery are: 

• What is the delivery cost for a specific region?
• Do you offer a same day delivery option?
• What is the shipping deadline?
• What is the return policy?
• Is it possible to change the delivery address?
• Is it possible to schedule delivery for a specific time of day?
• Is it possible to track the delivery?

If your customers can’t find the answers to these questions, they will flood your customer service channels with messages and calls, or they will simply move on to the competition.

– Ways to Provide Great Customer Service 

Enable chatbots to provide these answers and accelerate your sales cycle. This way, you also won’t have to answer the same questions over and over again. 

3. Avoid cart abandonment

If your company is facing a surge shopping cart abandonment rate, you should try to include chatbots in the sales process. 

Chatbots can help increase trust in your website by answering any questions your customers may have quickly. 

Additionally, after buyers add items to their cart, your chatbots can be programmed to send reminders to people who don’t complete their purchase. 

You can also automate responses that offer discounts and limited offers for those who complete the order.

As for the checkout process, program your chatbots so that they are ready to assist at each stage, answering questions and explaining the step-by-step process to finalize the purchase.

When you are proactive at the checkout stage, you are more likely to increase conversion rate from your shopping cart. 

– 5 ways to improve the checkout process 

4. Educate your customers

E-commerces that sell products that require a usage tutorial can use chatbots to educate their customers and offer detailed information about the operation of the item in question.

In addition to answering questions, these bots can link to how-to-do videos and helpful articles.

The easier it is for your customers to learn about your products and services, the better your results will be. 

Keep in mind that the speed ​​of response is of utmost importance in e-commerce.

If your audience doesn’t get the information they need as soon as they encounter a problem or question, they will likely abandon their purchase.

5. Simplify the exchange and returns process

As much as you might want to avoid them, returns are part of any e-commerce.

Establish a clear exchange and return policy and make sure your customers have a quick and easy way to get all the information they need about this process. 

Place this policy on your website’s home page and program your chatbots to answer any questions your visitors may have on the matter.

Ensuring a quick and smooth return is essential to gain customer trust and loyalty to the brand.

– How to Organize Product Return in Ecommerce

6. Answer frequently asked questions

Automated chatbots can answer repetitive questions independently, without the need for a live agent. 

However, when you integrate the live chat feature within your chatbots, you can offer personal customer service at every step of the process. 

You can use this option to resolve complex issues and answer more detailed questions.

You can also use this tool to answer questions related to delivery, such as informing the customer about the order status, offering tracking information, etc.

The more time you invest in personalization of the shopping experience, the greater the chances of selling.

Improve customer satisfaction by staying one step ahead of any questions they may have. 

– 7 Advantages of tracking orders in e-commerce

Use chatbots as an ally for e-commerce delivery

Chatbots are a quick and easy way for customers to interact with your online store and complete their purchases without the need to involve your support team.

Therefore, use this AI feature to offer value to your buyers.

Make sure you program the bots to deliver accurate information and solutions to any problems your consumers may encounter, including those related to delivery, pricing, shipping options, and the delivery process.

– 4 delivery options for e-commerce

Guarantee a smooth delivery experience It is part of the sales process and is essential for customer satisfaction.

With focus on providing an agile and safe delivery service, Delivery365 is an e-commerce application that connects your business to a base of hundreds of registered delivery drivers.

Specialized in fast delivery for e-commerce, the app Delivery365 has everything you need to create your online store with ease and start selling products and services now.

– How to create a service delivery

To learn more, visit our website, learn about our solutions and guarantee an excellent shipping service for your customers.