Performance indicators serve to evaluate and measure the success level of key processes for a company. By determining a set of indicators, the manager can evaluate the performance of the e-commerce business and the effectiveness of its strategies. Performance Indicator Models for E-commerce Performance indicators, also called KPI (Key Performance Indicator) are metrics that quantify …

Offering different payment methods in e-commerce is a great way to avoid cart abandonment and encourage the customer to complete the purchase. If in the past credit cards were the only option accepted by many online stores, today there are several payment methods that buyers prefer to use. Why provide different payment methods in ecommerce? …

Interacting with your audience at each stage of the sales cycle becomes easier when you can count on chatbots. A computer program designed to simulate human conversations, this feature uses natural language processing (NLP) to understand and respond to users’ questions or commands. In this article, we will explain different ways to use chatbots on …

Shopping cart abandonment It’s a painfully real challenge for retailers of all sizes and segments. Fortunately, there are strategies ecommerce sites can adopt to prevent this from happening and increase conversion rates. Factors that drive shopping cart abandonment According to research UPS 2019 Pulse do Online Shopper, the four main factors contributing globally to cart …