6 Ways to Use Chatbots to Increase Sales in Ecommerce

Interacting with your audience at each stage of the sales cycle becomes easier when you can count on chatbots. A computer program designed to simulate human conversations, this feature uses natural language processing (NLP) to understand and respond to users’ questions or commands. In this article, we will explain different ways to use chatbots on …

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Checkout in e-commerce: how to improve the customer experience

Ecommerce owners generally focus their attention on marketing and sales, which is obviously important. However, there is another crucial element for conversions: the customer experience when closing a deal, that is, at the checkout. The checkout process is where you turn visitors into customers. It doesn’t matter how effective your marketing is if you can’t …

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