E-commerce Shipping: Tips for Beginning Entrepreneurs

If you are starting out in the world of online sales, planning your e-commerce shipping strategy is essential to start off on the right foot. While it may all seem complex at first, with research and planning, you can make the right choices for your business and ensure your customers have a great online shopping …

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How to offer a customer loyalty program in ecommerce

Did you know that increasing your customer retention rate by 5% increases your profits by up to 95%? And that it costs 5 times more to acquire a new customer than to retain an existing one? Data like this highlights the importance of creating a loyalty program for your company. What is a customer loyalty …

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Email marketing: 5 ideas for your ecommerce sell more

Want to increase your customer base and sell more? Invest in email marketing. A powerful tool, email communication remains the best way to relate to and build customer loyalty. How to use email marketing to boost your sales Amid so many changes in the digital world, the use of email remains solid and relevant. According …

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6 strategies to personalize ecommerce and sell more

How to personalize ecommerce is a much discussed topic nowadays, due to the high expectations of consumers and the need to stand out from the competition. In this article, we will present six practical strategies to customize your online store and boost your sales. Personalize ecommerce: 6 strategies to boost your business Personalizing ecommerce means …

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6 Important measures to ensure e-commerce security 

Far beyond a pleasant and functional website, there is another conversion element that most online stores need to consider from the beginning: e-commerce security. How to ensure e-commerce security  Who manages an online store knows that e-commerce websites are one of the main targets for hackers and fraudsters. The large amount of user IDs, personal …

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6 most popular payment methods for ecommerce

Offering different payment methods in e-commerce is a great way to avoid cart abandonment and encourage the customer to complete the purchase. If in the past credit cards were the only option accepted by many online stores, today there are several payment methods that buyers prefer to use. Why provide different payment methods in ecommerce? …

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AI in eCommerce: data, applications and trends

The use of AI in eCommerce and its countless possibilities for business has never been so discussed. Currently, e-commerce is one of the leading adopters of Artificial Intelligence, with use cases ranging from personalized product recommendations to price optimization, smart logistics and sales/demand forecasting.  In this article, we will see how AI allows retailers to …

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Strategies for using discount coupons in your online business

Discount coupons are a marketing strategy widely used in e-commerce to increase conversion rates and customer loyalty. However, the question remains: how can retailers offer discounts and still meet revenue and profit targets? Let’s find out. What are discount coupons? A discount coupon is a special code made available by stores to give an extra …

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6 Ways to Use Chatbots to Increase Sales in Ecommerce

Interacting with your audience at each stage of the sales cycle becomes easier when you can count on chatbots. A computer program designed to simulate human conversations, this feature uses natural language processing (NLP) to understand and respond to users’ questions or commands. In this article, we will explain different ways to use chatbots on …

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How to Provide Excellent Delivery Service

Anyone who works with sales through e-commerce knows that offering a good delivery service to the customer is essential to guarantee their satisfaction and consequent loyalty. Understand why shipping is so important for the growth of your online store and how to guarantee its quality. Role of delivery in the growth of e-commerce  With over …

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