Parcel tracking in e-commerce: understand its importance
Running a business that ships products to customers can be quite stressful. After all, dealing with consumer expectations is not easy, which is why parcel tracking is so important in e-commerce.
7 Advantages of tracking orders in e-commerce
Used to express delivery, online consumers expect to receive their orders faster and faster.
With the popularization of carriers and offering express delivery services, which usually takes 1 to 4 business days depending on the region, it is common for customers to wait excitedly for their order to arrive within this short period of time.
Although not all cases can be dealt with so quickly, it is difficult for buyers to contain their anxiety and, the lack of information during the period in which the product is in transport, can inflame tempers and mean complaints for the virtual store.
An excellent way to reduce this stress is to offer the option of parcel tracking, which is done through tracking numbers that are given to all items shipped by the company.
Adopting this strategy brings numerous benefits to both the online store and its customers, as you can see below.
1. Parcel tracking minimizes customer anxiety
Your customers are trusting you to deliver a product or service in exchange for the money they’ve already invested, and if you want them to keep doing that, you’d better alleviate any stress they might be feeling.
There isn’t a single person who doesn’t look forward to making an order online, especially because there is almost always some level of uncertainty.
Providing a code for tracking orders works like a real nerve calmer, since it is possible to know exactly where the purchased product is.
2. Builds trust
Parcel tracking helps e-commerce to offer transparency to its customers and gain their trust.
Using a tracking number, the consumer can monitor the movement of their order in real time and know that their purchase is on its way.
Customers are beginning to expect a seamless logistics operation at every stage, including flexible delivery options, more control and ease.
3. Creates convenience
Everyone appreciates convenience. By definition, our lives are easier when things are convenient – and the customer experience should be no different.
Parcel tracking lets people know exactly where their package is, allowing them to plan their day accordingly and be available to receive it.
According to a UPS survey, 83% of shoppers ranked knowing when a package will arrive as the most important service in the shipping business.
4. Avoid unnecessary customer support calls
Absolutely no one likes calling customer service. Everyone is already permanently irritated from previous experiences with the support system.
And this is reciprocal. Upset customers, frustrated employees – no one wins in this situation.
To supply transparency in order tracking solves all these problems. Customers can track the progress of their delivery themselves, and employees don’t have to spend valuable time comforting anxious customers.
5. Ensures detailed shipping reports
Recording and documenting the details of your orders and shipments are essential to verify the efficiency of the order shipping operation in your e-commerce. This information helps you avoid confusion and speed up the shipping process.
Additionally, the tracking code can do much more than tell a customer when the package is en route.
When the buyer clicks on the tracking number, they can see an estimated delivery date, each stop along the way, and whether the delivery date has changed. Valuable information so that no unforeseen events occur in the product delivery.
6. Ensures the competitiveness of e-commerce
Parcel tracking and electronic analytics help you and your business stay competitive.
You save money on insurance fees, avoid delays and waste, and give customers complete transparency.
When partnering with a delivery person experienced and offering a quality service, your online store takes an important step towards remaining competitive in the market.
7. Saves time and money
The term “time is money” applies well to the transport and delivery of orders, since delays mean wasted time for the carrier and the customer who scrambled to receive a package that did not arrive.
Unfortunately, unforeseen events happen. There are occasions when the fleet gets stuck in traffic, experiences technical difficulties or errors regarding the address provided.
Electronic tracking allows real-time route updates to avoid delays, while analytics provide feedback to help you make better decisions in the future.
Parcel tracking: advantages of having the right technology
The tracking code is an important part of the shipping process for companies and customers.
The ultimate goal of electronic tracking is to offer greater transparency to the customer, making them feel more confident and secure about the purchase choice they made.
This consumer peace of mind brings great benefits to e-commerce, which can build a lasting relationship with the buyer.
Parcel tracking also generates greater responsibility for everyone involved in the process, which increases motivation to ship products even better and more quickly.
App for e-commerce, Delivery365 offers parcel tracking technology and tools.
Through our system, you not only monitor the progress of delivery processes in real time, but also have transparency about geolocation information, delivery attempt history and recipient data.
The tracking number can also be created by your online store, making it easier to after-sales communication with your end customer.
Focusing on transporting small volume items, such as food, clothing and pharmaceuticals, the app Delivery365 It has hundreds of registered couriers, ready to serve your business.
To know more, visit our website, learn about our services and guarantee fast and safe delivery for your e-commerce.
