5 ideas for creating product kits and boosting sales

E-commerce companies need to think of creative ways to drive sales. In this competitive world, assembling product kits is one of them.

A great way to generate revenue, keep your product mix fresh for new and existing customers, and eliminate stagnant inventory, we’ve put together some ideas for creating product bundles in e-commerce.

Advantages of creating virtual product kits

Many people consider assembling kits to be a lot of work, but there is a big difference between product kits sold in physical stores and those virtual kits, offered by e-commerces.

Creating product bundles in physical stores is often an operationally difficult process. It requires preparing all the kits before launching them, which means twice the labor and extra storage costs. 

Additionally, if consumer needs change after your packages are assembled, or if kits end up selling less than expected, you end up with inventory and capital tied up.

E-commerce product kits, on the other hand, are assembled in real time. This creates flexibility and greater opportunity for order customization, since you don’t have to commit to a single type of package.

Your order fulfillment team can quickly schedule new kit versions for testing and delivery to customers.

Another great advantage of product kits is that they give consumers a perceived savings and help increase the average order value.

5 ideas for creating product kits for e-commerce

Like the idea, but don’t know where to start?

We’ve put together some tried-and-true ways for e-commerce businesses to make product kits available for sale.

Seasonal packages

Seasonality can play a significant role in the success of your virtual packages.

Take advantage of holidays, events, or weather changes to create kits that directly relate to your customer’s needs during that period.

Thematic packages

Create an interesting experience for your customers offering themed packages.

This will vary depending on the type of product you sell, of course. A vacation package might focus on items that help you relax or unwind, while a party package might be more about sparkle, fun activities, or things to share with friends.

Themed product kits often serve as a real lifesaver for your customers, which increases their appeal.

Exclusive packages

The fascination of exclusivity is a powerful tool. Offer virtual bundles with special items that aren’t normally available in your store.

This will make your customers feel a sense of opportunity and not think too much before placing the order.

Custom packages

Use data collected from your customers’ purchasing behavior to create product kits aligned with their preferences.

This kind of personal touch often improves the customer experience and makes them feel understood and cared for, increasing the likelihood of making a purchase.

– 6 strategies to personalize ecommerce and sell more

Limited Time Packages

Nothing increases sales as much as a sense of urgency. 

Offering virtual bundles as a limited-time offer encourages quick decision-making by consumers and boosts your sales exponentially.

How to assemble and promote product kits correctly

One thing successful brands know is that their sales are only as good as their marketing strategy. 

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Product kits have great advertising appeal and, if well-designed, reach audiences with high conversion potential.

Here are some points to consider when building your strategy:

• Identify your niche: Before you start creating kits specifically for your target audience, you need to identify and understand who you want to reach. Also, identify potential buyers who might be interested in your product but aren’t yet customers.

• Determine the types of products or services that can be grouped: Do you want to sell slow-moving inventory? Or generate excitement for a new product line? The type of product or service you want to promote will help determine your marketing approach.

• Assemble your kits: With virtual packaging capabilities, you can test and modify packages as you go. The important thing is to serve the target audience. Different kits can help you achieve different goals, such as achieving a higher average order value or moving a large volume of products in a short period of time.

• Redirect your products: Product kits are an excellent opportunity to rebrand your products for a specific target audience. If you want to build customer loyalty, you can target your strategy accordingly. On the other hand, if you want to attract new customers, analyze abandoned cart data and create specific bundles to reach customers who have already expressed interest in certain items but haven’t completed their purchase.

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This step-by-step guide will help you build your strategy, but don’t forget that being creative is a big differentiator.

One of the most famous product kits out there is: “Would you like fries and a soda with that?”

This offer seems quite obvious now, but it wasn’t always there.

For e-commerce brands, creating your version of “fries” can require a bit of creativity, so think outside the box to create an irresistible proposition that will help you increase sales.

Reduce shipping costs by selling product kits

When creating product kits, you can implement a few tactics to make shipping more attractive:

• Free Shipping for Specific Kits: Depending on the value of the kit, it may be worth offering free shipping, which further increases the customer’s perception of profit.

• Shipping Discounts for Kit Purchases: Apply shipping discounts when customers purchase kits.

• Special Shipping Promotions for Kits at Certain Times: During seasonal events or specific promotions, create special shipping offers for kits.

• Highlight Total Savings on Product Page: On each kit product page, highlight not only the individual savings for each item in the set, but also the total savings, including shipping.

– How to Offer Free Shipping: Options and Strategies

Kitting is an excellent way to sell slow-moving products, promote new releases, increase average order value, and reduce fulfillment and delivery times, as well as costs of packaging and freight.

All you need is an e-commerce website to sell your products or services, a good strategy, and, in the case of products, delivery logistics.

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With the app Delivery365 you have access to all of this!

An e-commerce-focused app, Delivery365 lets you easily create your online store and, as a bonus, connects you to a database of hundreds of registered delivery people.

To learn more about our services, visit our website and understand why we are the best solution for your business.