Strategies for using discount coupons in your online business

Discount coupons are a marketing strategy widely used in e-commerce to increase conversion rates and customer loyalty. However, the question remains: how can retailers offer discounts and still meet revenue and profit targets? Let’s find out. What are discount coupons? A discount coupon is a special code made available by stores to give an extra …

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How to Offer Free Shipping: Options and Strategies

The success of any free shipping strategy is based on shipping fees paid and profit margin.  If you are thinking about implementing this option in your online store, find out what factors you should consider before taking the plunge. How to Offer Free Shipping in E-commerce There are two main ways to offer free delivery: …

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7 Tactics to Boost Your Online Sales with Social Media

Social media platforms have emerged as powerful tools for entrepreneurs to promote their brands, acquire quality leads and increase their revenue with online sales.  Specifically for ecommerce, these channels are one of the best ways to market products and services efficiently. How to increase your online sales using social media It has been a while …

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6 reasons why online reviews are essential for your brand

From electronic equipment to health services, it is rare for a person to make a purchasing decision without first researching different options on the internet and reading several online reviews left by those who have already tried the product/service.  For this reason, getting satisfied customers to leave their testimonials is increasingly important for e-commerces in …

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Client retention in e-commerce: see 5 strategies

Client retention is an important part of your e-commerce success strategy. Check out 5 tactics to guarantee faithful customers. See what client retention is and how to apply it in e-commerce Your e-commerce is set and the first deliveries were a success! This means you’ve already overcome the initial challenge: to win your first customers. …

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