Email marketing: 5 ideas for your ecommerce sell more

Want to increase your customer base and sell more? Invest in email marketing.

A powerful tool, email communication remains the best way to relate to and build customer loyalty.

How to use email marketing to boost your sales

Amid so many changes in the digital world, the use of email remains solid and relevant.

According to the Data & Marketing Association (DMA), email marketing generates, on average, an ROI (return on investment) of $36 for every $1 spent — one of the best performances among digital channels.

For every dollar invested, email marketing offers direct, customizable, and cost-effective reach.

It is currently estimated that the number of email users worldwide will surpass 4.5 billion by 2025 — more than half of the global population.

For e-commerce, having a direct channel with the public is the best way to keep communication active and ensure presence in the consumer’s mind.

Below are 5 campaigns that all online stores, regardless of their size, can start sending today to generate more sales and revenue.

1. Welcome Email

Did you know that welcome emails have the highest open rate of all emails sent to your website subscribers?

According to the Chief Marketer, this rate is 60%, which is quite a high percentage when it comes to email marketing.

Therefore, the success of your campaign depends largely on the first contact with the customer through this channel.

The welcome email should be pleasant, informative and clear. See this example below:

Strengths:

• Company logo is included for brand recognition.
• The text has a friendly tone.
• There is a visible call to action (CTA) link.

Notice that despite having more text, all the information is listed in a clear and organized way, and focuses on adding value to the customer.

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2. News Email

Keeping customers interested in your store is essential for the sustainability of your business.

Furthermore, according to research, it costs 5 times more to acquire new customers than to keep the ones you already have.

A way to encourage your existing customers to continue shopping at your store, is to keep them updated on the news.

The simplicity and focus of this email are key to its success.

When creating an email marketing campaign focused on launches, consider the following recommendations:

• Stay focused. Your goal is to bring people to your online store. Remove any unnecessary elements that may distract the customer.

• Try to include images of the new items. This captures the reader’s attention and increases their desire to check out everything new.

• Segment your campaigns. If you’ve received a new batch of women’s clothing, it’s not the best idea to send the email to your male customer base. Not only will this decrease your click-through and open rates, it will also send negative signals to email providers who will end up sending your future campaigns to the spam folder.

• Redirect the customer to the right page. There’s nothing worse than clicking on an image of a certain item and landing on a page with a completely different product. Direct the user to the exact page for the product they selected.

3. Review E-mail 

Displaying customer reviews and testimonials on your online store is a proven way to increase conversions.

According to PowerReviews, 99.9% of consumers read reviews when shopping online and products with reviews have 120% more conversions.

So when someone purchases something from your store, it’s a great idea to send them a follow-up email asking to leave feedback about the product or service.

When sending a review request email marketing, here are some tips:

• Automate it. To be more effective and save time, set up a campaign that automatically sends an email to everyone who makes a purchase on your website.  

• Offer an incentive. Offering something extra helps motivate people to leave a review. Discounts on future purchases are a great idea, as they also help encourage customers to come back and make a new purchase.

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4. Birthday Email

A birthday is an exciting time for anyone, and also a time when people are willing to indulge and give gifts.

By setting up an email marketing campaign with a special birthday offer for your customers, you not only make them feel like an important part of your brand, but also encourage them to return to your online store and make a purchase.

To make your email even more effective, don’t forget to:

• Use beautiful images. Using beautiful images is an incredibly effective way to increase people’s desire to get something. 

• Take care with the CTA. Instead of saying something generic on your button,  choose something action-oriented and benefit-focused, like “Use My Gift Now.” This reinforces the positive message and special reason for the email.

5. Return Email

This is that famous email marketing that stores send to customers who haven’t been in for a while, in an attempt to get them to re-engage with their products and make new purchases.

The key to the success is a discount offer. By offering inactive customers something they wouldn’t normally get, you give them an extra incentive to come back to your store.

To create the best return email, do the following:

• Automate it. As long as you have information like the date of a customer’s last purchase, it’s easy to set up an automated email campaign that is sent 3-4 months after their last purchase. An IA software can be of great help.

• Remove command words from your CTA. Command words suggest that the reader is obligated to do something. Common examples include Download, Claim, Redeem, etc., as they imply that the user needs to make some kind of effort. Instead, use something like “Get 20% off your next purchase” to reinforce that the customer has everything to gain.

• Include images of products that the user could purchase. While it’s great to offer readers 20% off their next purchase, they may not have an immediate need for your products. So it’s smart to include images of a few items they could get for a 20% discount to create the desire and impulse to buy.

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Sell ​​more with email marketing and ensure a fast delivery service

If you work with e-commerce and are not investing in email marketing, know that you are losing revenue and potential customers.

As all the data presented above proves, creating a customer communication strategy via email builds customer loyalty and increases sales.

Now, remember that more power brings more responsibility. Don’t sell more and delay deliveries.

To meet the order shipping deadline and ensure fast shipment you can count on the app Delivery365.

The Delivery365 app is specialized in delivery solutions for e-commerce, offering advanced order tracking technology, its own freight quotation system and secure online payment methods.

– What types of businesses can use delivery apps?

With hundreds of registered delivery people, Delivery365 app is a revolution in logistics for e-commerces of all sizes, guaranteeing fast and reliable deliveries.

To learn more, visit our website, discover our solutions and ensure the best delivery strategy for your business.