7 Tactics to Boost Your Online Sales with Social Media

Social media platforms have emerged as powerful tools for entrepreneurs to promote their brands, acquire quality leads and increase their revenue with online sales. 

Specifically for ecommerce, these channels are one of the best ways to market products and services efficiently.

How to increase your online sales using social media

It has been a while since business owners and marketers have understood the importance of social media and are using these platforms to guide their prospects, establish their brand, develop relationships and, ultimately, close deals.

Think of it this way: your e-commerce website is the backbone of your business, and with the help of social media, you can easily direct people to it.

These platforms also have a significant impact on consumers’ purchasing decisions. According to a survey carried out by Statesman, 39% of respondents who made online purchases said they had been influenced by ads on social media.

For SMEs, these channels mean an economical and effective way to promote your business in the market and boost your online sales.

Let’s take a look at seven top social media marketing tactics you can use to generate more sales for your e-commerce business.

1. Post relevant content  

To gain as many followers as possible, you must take care both in the visual part of your social networks and in the content published. Here are some tips on what to do:

• Post quality photos of the products you sell. 
• Update your page daily with content relevant to your business and your potential customer.
• Make it a habit to participate in discussions and interact with your target audience.
• Provide opinion and satisfaction surveys, where your followers can express their thoughts freely.
• Share content from trusted external sources that can add value and keep your customers engaged.

2. Use social sharing buttons

Loyal followers often act as promotional agents for your brand, but in order for them to promote your page’s products or content on their social media profiles, you must integrate sharing buttons into your virtual store. 

This is an excellent way to acquire more traffic for your e-commerce and increase your online sales. After all, a friend’s recommendation has much more value than a store advertisement.

3. Post/share informative videos 

Posting interesting and educational videos on your social networks helps attract and engage your audience, but make sure these videos are well connected to your business niche. 

All you have to do is go to YouTube and find videos that are of interest and generate impact on your potential customers. 

4. Use social media platforms for direct selling

You can leverage your pages on platforms like Facebook, Instagram, and Pinterest to sell your products directly to your target customers. 

It is possible to integrate online payment methods into these channels, and your customers can complete the checkout process without leaving the page. You just need to research the specific requirements of the platform in question.

5. Use relevant hashtags 

With the help of relevant hashtags, a wide range of posts are classified into different sections, which helps improve organic traffic for your e-commerce.  

Make sure you identify hashtags that are trending in your niche market. Then, simply integrate them into your posts to expand your brand’s reach, reach the right audience and boost your online sales.

6. Improve your customer service 

Online chat opportunities through social media platforms can be the biggest asset in your marketing arsenal. 

According to the Advicelocal, customer service via chat help entrepreneurs provide easy, fast and live support, which are the three most demanded by consumers. 

7. Organize flash sales

Organizing flash sales is nothing more than offering some products at a discount, but for a short and determined period of time. 

These posts serve to encourage visitors to try your brand for the first time or test specific products. 

All of these strategies help promote your brand, attract qualified leads and boost your online sales.

Remember to periodically A/B test different types of ads and posts to see what works best.

Online sales: the importance of offering a quality delivery

A powerful marketing tool for e-commerce, social media allows you to communicate with your customers in a personal and direct way.

You can use these channels to generate engagement and interaction, increase traffic to your store and develop a larger customer base.

Social media platforms still have immense untapped potential, which can be used to boost your eCommerce online sales and conversions. 

It’s important to provide relevant, interesting, and valuable content and products that truly meet the needs of your target audience.

However, remember that none of this will help if you don’t provide quality service.

The success of an online store depends on fast and safe order delivery.

Our app Delivery365 has all the technology and organization your company needs.

With an intuitive and very simple to use interface, any company/professional can create their own e-commerce and make their products or services available for sale.

With the Delivery365 app you make your sales, receive payments and are also connected to a base of thousands of delivery people ready to attend you.

Visit our website, learn about our services, and offer the best shipping option for your customer.