6 reasons why online reviews are essential for your brand

From electronic equipment to health services, it is rare for a person to make a purchasing decision without first researching different options on the internet and reading several online reviews left by those who have already tried the product/service. 

For this reason, getting satisfied customers to leave their testimonials is increasingly important for e-commerces in any segment.

Online reviews: understand why your e-commerce needs them 

Online customer reviews have created a new field of marketing and communications that bridges the gap between traditional word-of-mouth marketing, and a viral form of feedback that can influence the consumer opinion.

Check out six reasons that highlight and prove the importance of obtaining customer reviews for your business.

1. Social Proof

We’re more likely to make a purchase if other people around us—even if they’re strangers—agree that it’s a good decision. 

Today, online reviews are the biggest source of social proof and have a clear impact on sales.

Consider that 88% of potential customers trust reviews they read on a product website as much as personal recommendations from friends. With this influence, reviews not only increase your revenue but also improve conversion rates.

Look at it this way, which company would you rather buy from: one with 50 star reviews or one with 10-5 star reviews?

2. Visibility

To be a successful brand you need to gain visibility and gain an audience.

Online shoppers look for what they need on search engines like Google and Bing, or even on social media. 

All of these sites have their own unique ways of indexing and displaying content, but everyone values ​​recent and original content, which is not always easy to produce.

Online reviews left by customers provide a constant stream of content that powers your website and improves your SEO.

When you rank higher, people tend to view your site as an authority in your industry, which also leads to more exposure.

3. Credibility

Your brand can build significant credibility by posting positive reviews.

One of the most interesting findings from recent research is how powerful assessments are in building your brand’s online identity.

Many buyers are wary of companies that have ratings below four stars. In contrast, companies with better average ratings are significantly more likely to see views converted into traffic and sales.

The way customers are talking about you is just as important as the fact that they are saying your name. 

To have positive testimonials It is crucial for your reputation and, consequently, your sales.

4. Expansion

Encouraging consumers to review your business is an easy way to expand the reach of your brand.

When people have good things to say, they are also more likely to share their reviews on more sites, like FourSquare and TripAdvisor.

These hubs are vital to your online presence as Google collects data from your sites when creating its own results rankings. 

Reviews on your website are always helpful, but happy customers are likely to share their thoughts in as many places as possible, increasing your multi channel presence.

5. Convincing

Positive online reviews are like micro-marketing campaigns that continue to work long after they are posted, providing a constant positive image to potential customers and creating ongoing brand awareness that benefits the business in both the short and long term.

What’s more, when a business receives reviews online, it encourages other visitors to leave their own reviews. 

The mere appearance of multiple testimonials can be enough to give new customers the confidence to submit their own opinion about a particular product or service.

6. Loyalty

More than simply posting reviews, today’s consumers expect companies to respond to their reviews.

This space works as a communication channel with customers and offers your e-commerce the opportunity to quickly respond to a bad review and show that you care.

The same goes for good testimonials. Take advantage of thank you for the feedback and build a positive image for your business.

When consumers feel heard and have a satisfactory experience with the brand, they are more likely to keep coming back. 

Give your customer reasons to speak highly of your brand

How you market your brand is important, but getting people talking about you is a great way to enhance your message.

By encouraging positive conversations about your company, you can quickly and clearly improve your marketing efforts.

A simple pop-up or email prompting your customers to leave a review on your page can do wonders for your e-commerce. 

But remember that it is important to make the consumer’s life easier. Don’t ask too many questions, try to keep the process short and simple.

The best way to get good reviews online is to always provide an excellent service. Therefore, pay attention to the quality of the product sold and do not let the ball fall at any stage of the process. 

A successful e-commerce must have a great and well-organized delivery process.

Delivery365 app is the ideal solution for any segment, whether retail or services, that wants to create an online business and offer agile customer service.

Developed with an intuitive interface, so that anyone can use it even without understanding anything about technology, the Delivery365 is the ideal solution for any business.

With a base of thousands of delivery people qualified to take your products to customers anywhere, at any time, it is a true revolution in the way of delivering.

Visit our website and find out more!