6 Social Commerce Strategies to Boost Sales
Social Commerce it’s where social media and e-commerce meet.
In recent years, networks like Instagram, Facebook, YouTube and TikTok have created features that allow purchases within their platforms, and this has created new revenue streams for brands around the world.
It is expected that by 2030, social commerce revenue will reach 6.2 billion dollars worldwide, making it an unmissable sales opportunity.
Social Commerce: how to use social networks to sell more
Nowadays, social media has become the new Google for many online users.
We Are Social report found that 16- to 34-year-olds are more likely to visit a social network when looking for information about brands than to use a search engine.
With more and more people searching for recommendations made by influencers, it is possible to understand how the birth of social media turned traditional marketing funnel upside down.
What was once considered a linear process where the user flows from awareness to interest and from desire to action is now a little less direct.
According to research carried out by Archival for Vogue Business, the Gen Z user journey, in particular, feels more like an endless cycle of inspiration, exploration, community and loyalty.
This gives brands an incredible opportunity for direct consumer contact and encourages the use of creativity and good deeds to delight and retain your audience.
If you’re starting out with social commerce, see below some strategies that will help you.
1. Focus on the right channels
Keep in mind that audiences vary significantly, so choosing the right platforms is essential to reach your target audience effectively.
Research from Sprout Social shows that people aged 18 to 24 frequently shop online via Instagram, TikTok, and Snapchat. For the 24 to 40 age group, Reddit and WhatsApp are the most popular choices, while Pinterest leads as the preferred platform for online shopping among users aged 41 to 56. People aged 57 to 75 tend to favor Facebook for shopping.
While age demographics can offer valuable insights, your audience may span diverse ages and interests.
It’s essential to research where your customers are most active and understand their behaviors on each platform.
This allows you to tailor your strategy to better engage with your unique audience.
2. Create a seamless checkout
Convenience is crucial for attracting today’s customers, and that means streamlining every step of the buying process.
In social commerce, this translates into making the purchase journey as direct as possible, allowing users to complete transactions without leaving the platform.
A shoppable post, for example, features clickable product tags that lead directly to the product’s sale page within your social media store.
From there, customers can simply select the “View on website” option and complete the purchase on the dedicated product page.
Alternatively, some platforms offer in-app checkout, enabling customers to make their purchases without ever navigating away from the social network.
This seamless experience minimizes friction, making it easier for customers to buy on impulse and boosting conversion rates.
That simplifies and shortens the purchasing journey even further.
Keep in mind that the easier it is to buy the product, the greater your chance of sales.
3. Leverage UGC (User Generated Content) for social proof
Social commerce effectively drives purchase decisions because people place high value on the opinions and experiences shared by others.
Users seek out social proof—such as reviews, photos, videos, and posts from other customers—as a reliable way to assess whether a product lives up to its promises.
According to research from Sprout Social, recommendations from friends are the leading reason people make purchases on social media.
Following this, product comments and reviews are the second most influential factor in driving purchases.
In essence, user-generated content provides the social proof needed to elevate your social commerce strategy.
By leveraging genuine feedback and experiences from customers, you build trust and inspire others to buy with confidence.
4. Partner with influencers
It’s well known how powerful influencers are at driving sales in today’s culture.
On platforms like Instagram, for instance, influencers can tag products directly in their posts, enabling followers to make immediate purchases with a single click.
This simplified purchasing process means that followers no longer need to navigate through a series of steps—like accessing a link in the bio or browsing an external website—to find the product.
This frictionless journey often translates into higher sales conversions.
To leverage this effectively, focus on identifying the right influencers to collaborate with and give them permission for product tagging.
This grants them access to your product catalog, where they can easily tag and showcase items in their posts, making shopping effortless for their audience.
5. Focus on adding value
The primary objective of social commerce is to increase sales, but it’s essential to avoid overly commercial content.
While straightforward promotional posts can have some impact, they may fall short in conveying the true value of your product.
Instead, concentrate on sharing practical, informative content that guides and inspires purchase decisions.
By showing how your product works and the benefits it offers, you’re adding value for your audience and helping them see how it fits into their lives.
This approach not only educates potential customers but also builds trust and enhances engagement.
6. Hold live shopping events
Live broadcasts, or “lives,” have become essential in social commerce, allowing brands to merge the interactive experience of in-person shopping with the ease of online purchasing.
Many social media platforms now include features that let brands add product tags during live streams, enabling viewers to instantly buy featured items.
To maximize the impact of live shopping, plan regular events and promote them ahead of time to generate anticipation.
During the broadcast, engage with your audience by answering questions in real time, which helps remove any doubts and can drive more conversions.
This dynamic approach not only boosts sales but also builds a stronger connection with your customers.
Bet on Social Commerce to increase your sales
With the right social commerce strategies, you can make the most of social media resources to increase your sales.
Easy-to-use channels that require little investment, they are indispensable especially for budding traders and SMEs.
Take the time to create quality content and interact with your audience, and social media can become your main sales channel.
The next step is to ensure the fast and safe delivery of the order.
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– What types of companies can use delivery services?
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