Black Friday 2025: Is your e-commerce ready?

There are only a few days left until Black Friday 2025 and if you have an e-commerce business, you should already have your operation ready to handle the increased demand.

Large discounts are expected across various categories, especially in the fashion, technology, and home appliance segments, which typically lead in search volume.

The Christmas shopping season kicks off! Here’s what you need to know to avoid missing any sales opportunities.

When is Black Friday 2025?

Traditionally, Black Friday takes place on the last Friday of November, which this year falls on the 28th, followed by Cyber ​​Monday on December 1st.

Black Friday 2024 was a huge success with unprecedented sales numbers, solidifying its place as a highlight of the holiday season.

Online sales in the United States hit $10.8 billion, a 10.2% increase from the previous year. 

According to Adobe, this was the highest Black Friday sales figure ever recorded.

Besides, the global spending also hit a new record, with $74.4 billion spent, marking a 5% increase compared to the previous year.

Among the most sought-after categories are usually clothing and accessories, electronics, and health and beauty.

In recent years, we have seen numerous stores implement a series of different strategies for maximizing the impact of the date on your sales.. 

In some cases, brands offer discounts of up to 80% on a single day, or implement a series of offers and promotions throughout the month of November, ending on Cyber ​​Monday.

What do customers expect from Black Friday 2025?

Gleidys Salvanha, Business Director for Retail at Google Brazil, points out that in a competitive landscape, retailers must move away from mass-market solutions and target specific individuals to reach the right people with the best offers.

Notably, the strategies that most often attract consumers are:

• Big discounts: Black Friday is known for its significant price reductions of up to 80% on a wide variety of products, from electronics and appliances to clothing and household goods.

• Limited time offers: Many retailers offer exclusive deals, which are products with large discounts, available in limited quantities or for very short periods, even as little as an hour. These offers appeal to the sense of urgency and scarcity and yield excellent results.

• Package deals: Offering a group of similar products at a discount. For example, you could offer a game console along with a selection of games at a reduced overall cost.

• Electronics and technology offers: Black Friday is known for offering great deals on electronics, such as TVs, laptops, smartphones, and other tech devices that rarely see price reductions throughout the year. Therefore, these products usually top the list of sought-after items.

• Christmas gifts: The event is the ideal time to buy gifts before Christmas, with many retailers also extending the return period for purchases made during this time until the end of January.

– Tips to increase Christmas sales

How to prepare your e-commerce business for Black Friday 2025?

The fourth quarter is the most critical time for e-commerce companies. 

There is a significant increase in demand from customers who are actively seeking gifts. And they are eager to go shopping.

Black Friday, Cyber ​​Monday, and Christmas are the main events on the e-commerce calendar during this time.

Therefore, it’s always a wise decision to prepare your business in advance so you don’t miss a single sales opportunity.

Here’s what you can’t miss on your Black Friday 2025 preparation checklist:

Use sales data from previous years

Analyze your sales, customer behavior, and operational performance from previous years.

Identify successful strategies and what didn’t work so well.

Use these insights to refine your strategies and make informed decisions to achieve better results.

– How to forecast demand in e-commerce.

Update your online store in advance

Make sure your online store and your inventory are updated before peak periods.

Define which products will be on sale, determine prices, and the duration of each offer.

By setting everything up in advance, you can run tests, identify errors, and avoid unforeseen problems and losses during the busiest season of the year.

– How to set the selling price of a product

Simulate peak load tests

Nothing tests your system’s readiness like a simulation.

Perform peak load tests to identify potential weaknesses or bottlenecks in your system under extreme traffic conditions.

This gives you the opportunity to resolve these issues before they can affect the functioning of your website.

Have backup options for everything

The end-of-year season It’s unpredictable. Companies are busy and may not be very receptive.

Problems ranging from website glitches to delivery interruptions can arise unexpectedly. Therefore, always having a Plan B is a good strategy.

This could include an alternative web hosting service, backup providers, or a delivery service additional steps to ensure that your business operations are not affected.

Train and grow your customer service team

During peak shopping periods, the volume of customer questions and problems can increase significantly.

Make sure your customer service team is on the same page, following the same protocols.

If possible, expand your support team or use automated tools, such as chatbots, to help your business and your customers.

– 9 ways to provide great customer service

Please double-check your return policy

One simple and transparent return policy can significantly increase customer satisfaction and loyalty.

Evaluate the possibility of offering a flexible return policy (60 days) during peak season.

Don’t forget to check with your delivery person about the delivery times they offer and if they have a pickup service.

Automate tasks

Automation could be a game-changer for your business, especially on Black Friday.

This not only saves time, but also reduces the chance of human error.

Identify areas where automation can streamline your operations. For example, a chatbot can handle simple customer inquiries, freeing up your customer service team to deal with more complex issues.

– 6 ways to use chatbots to increase sales

Get creative with promotions

During the competitive Black Friday, creativity can make all the difference.

Consider offering exclusive promotions to stand out amidst heavy competition. For example, offer special discounts or different shipping options.

Offering faster or less rushed deliveries for a lower shipping cost can significantly influence customer satisfaction.

– How can my online store lower shipping costs?

Count on the best delivery service on Black Friday 2025

Order fulfillment and delivery logistics is essential to ensure the success of your e-commerce business on Black Friday.

There’s no point in selling more if you delay deliveries, as this results in bad reviews and loss of customers.

Talk to your delivery partners about delivery times and capacity when there is a significant increase in demand.

Specializing in express shipping for e-commerce, the Delivery365 app boosts your business by connecting you to a network of hundreds of registered delivery drivers.

– What is Express Delivery and how does it work?

With tracking technology and our own online freight calculation system, visit our website, check our solutions and ensure the best delivery service this Black Friday.