There’s still time! 10 practices to sell more on Black Friday

The most anticipated Friday of the year happens on November 27th (2026), and if you own an e-commerce store, know that there's still time to implement some actions that will make you sell more on Black Friday.

Discover strategies you can adopt to stand out from the competition, increase sales, and attract and retain new customers.

There's still time! 10 practices to sell more on Black Friday

Tips to help you sell more on Black Friday

Last chance to get your e-commerce ready to stand out from the competition and sell more on Black Friday.

To take full advantage of the potential of this shopping season, offering good discounts isn't enough; you need to prepare your e-commerce site to receive consumers and provide a satisfactory shopping experience.

Pay attention to practical details, such as website loading speed, product descriptions, clarity in offers and payment terms, and ease of checkout. Getting all of this perfect is essential to avoid missing sales opportunities.

The next step is to nail the sales strategy. Ultimately, with competition vying for the public's attention, every detail makes a difference.

Check out the tips we've listed below and make a checklist of what's already been done and what can still be improved.

Small changes can make a big difference in your results this Black Friday!

– How to improve the checkout process in e-commerce

1. Promotional pop-ups

Grab the user's attention as soon as they open your website. Even though pop-ups aren't generally well-received, when it comes to displaying discounts and good purchase opportunities, that changes.

Remember that the dispute for consumer attention will be fierce, so make sure your best offers "jump out" at your visitors.

2. Special shipping

To increase sales on Black Friday, considering solutions to lower shipping costs for consumers is a key strategy and a differentiating factor for your e-commerce.

There are several strategies that can be addressed, such as:

Free shipping on orders above a certain value;
Free shipping to select regions;
Flat rate shipping.

Besides selling more, this helps to build customer loyalty.

- Free shipping in e-commerce: how to avoid losses

3. Bonus for your next purchase

On Black Friday, the purchase intent of those visiting your website is much higher, so this is a good opportunity to offer incentives to encourage customers to return another day.

Create reward bonuses. For example, "spend $100 and get $10 off your next purchase".

- Strategies for using discount coupons in e-commerce

4. Special discount for existing customers

Take advantage of Black Friday to sell more and show appreciation to your existing customers.

Offer special prices for repeat customers helps to further strengthen customer loyalty and guarantees your sales throughout the year.

5. Create anticipation on social media

Promote pre-Black Friday campaigns and build anticipation for the big day.

Use your social media to share tips about products that will be on sale and promote a countdown with a focus on increasing anxiety.

- 7 Tactics to Boost Your Sales with Social Media

6. Tease through email marketing

Don't skimp on email marketing. Not all your customers check social media or visit your store's website daily, but they all check their emails.

Create an integrated marketing strategy and send teasers with the Black Friday deals delivered directly to your contact list.

- Email marketing: 5 ideas to help your e-commerce business sell more

7. Exclusive landing page

To ensure your visitors know exactly where to go when they enter your website, create a special landing page.

Gather your main offers and direct links to pages with discounted products for Black Friday.

8. Mobile First

If you want to sell more on Black Friday, make sure that the access via mobile devices is as good and efficient as using a computer.

Your mobile commerce platform must be ready to accommodate the more than 80% of consumers who will access your website via mobile phone.

- What is m-commerce? Learn all about selling via mobile phone

9. Delivery options

Offer consumers different shipping options, whether through postal services, carriers, or direct delivery partners, which allow for faster shipping.

Showing the customer that they can choose a faster and safer delivery increases their satisfaction and willingness to buy.

10. Extended Black Friday

We've already mentioned that the heavy traffic generated by this date usually runs from Thursday night until the end of Saturday, so it's a good idea to keep your offers up throughout that period.

Many stores also choose to start earlier, offering smaller discounts throughout the month, for example, on products with a small markup.

Get ready for increased sales on Black Friday

sell more on Black Friday

Remember that, in addition to increasing sales, Black Friday is your chance to attract new consumers and strengthen the bond with the ones you already have..

For this to happen, good customer service, a convenient payment method, quick shipping quotes, an efficient exchange and return policy, and above all, fast and secure delivery are essential.

To meet order shipping deadlines and ensure quick delivery of your packages, you can rely on the Delivery365 app.

Delivery365 app is specialized in delivery solutions for e-commerce, offering order tracking technology, its own freight quoting system, and secure online payment methods.

– What types of businesses can use delivery apps?