How your delivery strategy can increase your sales

People who shop online often wait anxiously for their order to arrive. Expectations are high, and the slightest mistake in your delivery strategy can ruin the customer experience.

At the same time, a great e-commerce shipping strategy has a positive impact, resulting in more sales.

Tips for improving your e-commerce delivery strategy

In a chain of logistics processes in e-commerce, product delivery is among the last circles of customer experience.

You can have a good website, great product descriptions and high-quality images, but in the end, if your shipping strategy leaves a bad impression, all your previous efforts will be in vain.

People are paying for the product and the way it is delivered. If you have managed to give more than expected, you have certainly won customer loyalty, which means they will buy from your store again.

Here are some tips to avoid failing your delivery strategy.

Keep the customer informed

Keep your customer informed and alert them about the delivery process.

To improve your delivery strategy in ecommerce, you need to make buyers as comfortable as possible.

Expectation can quickly turn to frustration and anger. So ensure that your ecommerce store has a tracking feature to allow the customer to be updated on the progress of the delivery.

You can also send push notification to deliver some important messages like:

• “Your product has just been shipped with carrier X”

• “Your product is arriving in a few minutes”

• “There has been a delay in the delivery of your product for the following reason, and we will attempt to deliver the product by (new expected delivery date and time)”

– 7 Advantages of tracking orders in e-commerce

Clearly display shipping options and costs

A major reason for cart abandonment is unexpected costs revealed only at checkout.
Buyers expect to pay for shipping, but many are discouraged—or even frustrated—when the total is only shown at the end of the purchase process.

To build trust and improve conversions, be transparent. Offer multiple delivery options and enable real-time shipping cost calculation directly on the product page.

Shipping options may include:

• Delivery days – Weekdays only / Weekends only / Any day of the week

• Delivery Time – Business Hours / Before Business Hours / After Business Hours / Any Time of Day

• Delivery Type – Standard Delivery / Expedited Delivery / Same Day Delivery

Make sure that all options offered to the customer can be fulfilled exactly, if not, it is better not to indicate.

– Solutions for shopping cart abandonment 

Deliver a good post-purchase experience

Once the customer receives the product, follow up by asking about their experience.
You can use quick feedback questions like:

• How would you rate the delivery of your order? 
• Did the product arrive as expected? 
• How can we improve our delivery service?
  

Offering pre-set answer options makes it easier for customers to respond, increasing engagement and helping you quickly identify and resolve any issues.

Customize your packaging

The interaction between an e-commerce and the consumer is almost entirely virtual, with the moment of delivery being the only real point of contact between the brand and the customer.

In the call last mile delivery, it is important to get it right and make a good impression, and one of the ways to achieve this is by using a custom packaging.

Some ways to invest in personalization are:

• Add a Thank You Note to a Loyal Customer

• Create a distinctive and surprising packaging

• Send along gift cards or promotional codes

All these little additions to your delivery strategy can increase your ecommerce sales, improving the customer experience.

– How to choose shipping packaging for your products

Be available for consultations

Sometimes, customers have questions that need quick answers—such as shipping delays, new delivery estimates, or other issues they want resolved as soon as possible.

In these moments, your availability matters. Start with an FAQ page that includes common shipping-related questions.

Then, enhance your support using tools like chatbots, live chat, and other solutions that streamline customer service.

Most importantly, ensure that when a customer contacts your store, they feel heard and satisfied with the response.

Prioritize delivery accuracy and customer satisfaction to build trust and long-term loyalty.

– 6 Ways to Use Chatbots to Increase Sales

Develop a great delivery strategy and ensure customer satisfaction

Exploring and testing your ecommerce delivery strategy and options is always valuable.

The key is to prioritize the customer experience and carefully consider how any changes may impact the shipping process.

E-commerce has grown steadily in recent years and is expected to continue expanding.

Logistics tools — like online shipping calculators and tracking codes — are essential to provide customers with peace of mind, trust, and satisfaction.

Delivery365 app specializes in e-commerce solutions, offering tracking technology, online freight quotation system, multiple online payment options, and more.

With hundreds of registered couriers, it truly revolutionizes delivery!

Visit our website to learn more, explore our solutions, and ensure the best delivery strategy for your online business.