7 strategies to increase e-commerce sales this Christmas
A crazy time for online businesses, e-commerce sales gain momentum every year-end, beginning with Black Friday and ending with Christmas.
Now that Black Friday is over, it’s time to switch your campaign to Christmas colors and focus on strategies to clear out your end-of-year inventory and start 2026 with a full bank account!
In this post, see what research indicates and how you should prepare to sell more.
E-commerce sales are expected to increase compared to 2024
With Christmas approaching, the retail sector thrives, and e-commerce sales experience a surge that surprises every year.
S&P Global Ratings conducted a survey that shows 2025 holiday sales will increase by 4% from 2024.
NRF expects holiday sales to surpass $1 trillion, predicting retail sales in November and December will grow between 3.7% to 4.2% over 2024.
Other 2025 winter holiday spending highlights are:
- Consumers are budgeting an average $890 for gifts and other seasonal items
- Black Friday remains the top shopping day for both in-store and online, with 80.3 million in-store shoppers and 85.7 million online
- Cyber Monday continues to be the second most popular day for online shopping, attracting 75.9 million online shoppers
While growth in overall holiday retail sales are expected to slow, due to inflation and economic uncertainty, e-commerce remains a bright spot for retailers.
Deloitte’s forecast shows e-commerce growing 7% to 9%, totaling $305 billion to $310.7 billion this holiday season compared to last year.
“Our forecast anticipates that e-commerce sales will stay strong as consumers keep leveraging online deals to stretch their spending power,” said Natalie Martini, vice chair, Deloitte, and U.S. retail and consumer products leader.
Also, EMARKETER predicts that mobile commerce will be a bigger part of digital holiday sales in 2025, accounting for 56.5% of total U.S. holiday retail e-commerce sales and 11.5% of total holiday sales.
Strategies to boost your e-commerce sales this Christmas
With this promising scenario, you can’t miss out on taking advantage of Christmas to increase your e-commerce sales.
Check out seven strategies that make all the difference in attracting customers and increasing sales.
1. Visual Identity
More than just a time to buy gifts, Christmas has a real emotional appeal for many people.
Bring that feeling to your e-commerce and delight your customers with a beautiful, attractive visual identity, full of meaning and Christmas spirit.
Packaging also plays a role, and if you pay attention not only to appearance but also to sustainability, you will please and attract the attention of the younger generation.
According to research by PwC, sustainability is influencing Generation Z’s holiday shopping, with 63% preferring to buy second-hand/recycled products and one in three reducing purchases to lessen their environmental impact.
2. Wishlist
At Christmas, competition is fierce and there are so many options that consumers sometimes don’t know which way to look and quickly lose interest.
Create a wish list with featured products and assemble gift sets with gift suggestions.
This makes it much easier for consumers who are unsure, undecided, or who simply don’t know what to give to their Secret Santa.
Point suggestions in each category and include a clearly visible tab with this information on your website, in addition to making sure to promote it effectively through your blog, social media, newsletter, etc.
– 5 ideas for creating product kits in e-commerce
3. Customer service via WhatsApp
Standing out among countless websites is complicated, therefore the more direct your means of communication with the customer, the better..
Currently, many merchants choose to use WhatsApp to promote and increase their e-commerce sales. It may be more work, but it yields results.
Send a message with your best Christmas offers and make yourself available for a personalized service.
In these busy times, showing the customer that you are attentive to their needs and ready to help can be a decisive factor in closing the sale.
– 6 strategies to customize e-commerce and sell more
4. Gift Card
Something that is nothing new, but that is gaining renewed popularity are Gift Cards.
A lifesaver for those unsure what to give as a gift; if your store doesn’t already offer this option, now is the time.
Nothing is better for increasing your e-commerce sales than ensuring the perfect gift, that is, the one the recipient chooses themselves.
Furthermore, this is a good way to increase the average order value since it’s not uncommon for people to end up spending a little more than the value of the gift card.
5. Special Offers
Creating special Christmas offers also helps your store stand out amidst the fierce competition of the holiday season.
Think not only about discounts, but about perks and bonuses that can make a difference.
If you own a restaurant and want to sell a Christmas menu, add a Christmas dessert as a bonus. Something simple, like extra pie, can sometimes do the trick.
For retailers, offering discounts or gifts for purchases above a certain amount, holding raffles, or guaranteeing special payment terms are quite effective strategies for attracting consumers and increasing your lead base.
– Strategies for using discount coupons in e-commerce
6. Sense of Urgency
Now is the time to close the deal quickly. The competition is loud and that moment when the client stops to think could very well lead to them backing out.
After all, if this is a peak sales period for e-commerce, it’s also a peak period for abandoned shopping carts.
To avoid this, create a sense of urgency. Make it clear that offers and stock will run out and time is ending.
Use strategies such as placing a Christmas bell at the top of your page with a countdown timer, launching flash sales, and showing how many people are interested in a particular item.
– How to prevent shopping cart abandonment in e-commerce
7. Customer Service
Experts warn that prices and offers aren’t everything, especially at this time of year.
Retailers should not focus on value at the expense of customer experience.
It is important to offer welcoming and human experiences even with the incorporation of AI for customer service and sales. Promotions must also be timely and personalized.
EMARKETER, which forecasts 1.2% growth in US retail sales during the holiday season, advised retailers to offer both value and aspiration:“Prioritize usefulness and reward with emotion.”
– Tips to improve customer service in your online store
Now all you have to do is make sure the delivery is perfect!
With all these strategies in place, there’s no way your e-commerce sales won’t increase this Christmas.
It’s time to promote, sell, and package with a focus on entering 2026 with all goals achieved.
Now, an important reminder: amidst all of this, don’t forget to offer the best delivery option for your customers.
There’s no point in selling if you have a customer dissatisfied with a product that never arrives. This leads to complaints and negative reviews, one of the worst things an online business can experience.
Ensure a fast and secure delivery service, with tracking code, automatic freight calculation and specialized professionals.
The Delivery365 app works with a base of hundreds of registered delivery drivers to ensure the fast delivery of products.
With a focus on e-commerce, the Delivery365 app has tracking technology, a user-friendly interface that allows you to create your online store in just a few steps, customization and online payment options, and much more.
– Best payment methods for your online store
A true revolution in the way deliveries are made, count on Delivery365 app to boost sales and build customer loyalty this holiday season.
