6 reasons why online reviews are essential for your brand

From electronic equipment to health services, it is rare for a person to make a purchasing decision without first researching different options on the internet and reading several online reviews left by those who have already tried the product/service.  For this reason, getting satisfied customers to leave their testimonials is increasingly important for e-commerces in …

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6 Social Commerce Strategies to Boost Sales

Social Commerce it’s where social media and e-commerce meet. In recent years, networks like Instagram, Facebook, YouTube and TikTok have created features that allow purchases within their platforms, and this has created new revenue streams for brands around the world.  It is expected that by 2030, social commerce revenue will reach 6.2 billion dollars worldwide, …

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Shipping for e-commerce: How to calculate freight cost

When opening an online store, some factors related to its operation must be considered very carefully, such as the shipping for e-commerce costs. You need to understand how this quote works, so that your e-commerce can offer the best shipping options for your customers. How to calculate shipping for e-commerce Freight rates are the price …

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Checkout in e-commerce: how to improve the customer experience

Ecommerce owners generally focus their attention on marketing and sales, which is obviously important. However, there is another crucial element for conversions: the customer experience when closing a deal, that is, at the checkout. The checkout process is where you turn visitors into customers. It doesn’t matter how effective your marketing is if you can’t …

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Black Friday: how it can help your e-commerce

Black Friday is coming! Check out tactics and tips to increase sales in e-commerce during the holiday season Once we hit mid-October, two words start popping up all over the media: Black Friday. It’s the Friday that officialy kicks off the year-end Holiday shopping season in the United States. The oldest recorded use of the …

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Client retention in e-commerce: see 5 strategies

Client retention is an important part of your e-commerce success strategy. Check out 5 tactics to guarantee faithful customers. See what client retention is and how to apply it in e-commerce Your e-commerce is set and the first deliveries were a success! This means you’ve already overcome the initial challenge: to win your first customers. …

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