How to Avoid Cart Abandonment in Ecommerce

Shopping cart abandonment It’s a painfully real challenge for retailers of all sizes and segments. Fortunately, there are strategies ecommerce sites can adopt to prevent this from happening and increase conversion rates. Factors that drive shopping cart abandonment According to research UPS 2019 Pulse do Online Shopper, the four main factors contributing globally to cart …

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7 Tactics to Boost Your Online Sales with Social Media

Social media platforms have emerged as powerful tools for entrepreneurs to promote their brands, acquire quality leads and increase their revenue with online sales.  Specifically for ecommerce, these channels are one of the best ways to market products and services efficiently. How to increase your online sales using social media It has been a while …

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6 reasons why online reviews are essential for your brand

From electronic equipment to health services, it is rare for a person to make a purchasing decision without first researching different options on the internet and reading several online reviews left by those who have already tried the product/service.  For this reason, getting satisfied customers to leave their testimonials is increasingly important for e-commerces in …

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Checkout in e-commerce: how to improve the customer experience

Ecommerce owners generally focus their attention on marketing and sales, which is obviously important. However, there is another crucial element for conversions: the customer experience when closing a deal, that is, at the checkout. The checkout process is where you turn visitors into customers. It doesn’t matter how effective your marketing is if you can’t …

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Tips to improve customer service in your online store

While eCommerce sites can be extremely convenient, they can fail in certain areas. The most common is the difficulty of providing the same quality in customer service that you would find in a physical store. However, providing great service in e-commerce is just as important as in any consumer-facing business. Why is customer service so …

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Client retention in e-commerce: see 5 strategies

Client retention is an important part of your e-commerce success strategy. Check out 5 tactics to guarantee faithful customers. See what client retention is and how to apply it in e-commerce Your e-commerce is set and the first deliveries were a success! This means you’ve already overcome the initial challenge: to win your first customers. …

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