Advantages of real-time tracking for e-commerce

The real-time tracking of online orders offers advantages for both stores and customers.

In addition to giving more peace of mind to the consumer, this feature reduces problems with undelivered orders and improves the customer experience.

In this post, we’ll discuss the advantages of order tracking in e-commerce and how you can bring this benefit to your business.

Importance of real-time tracking

Customer experience has become one of the main focuses in e-commerce, since positive (and negative) reviews have a big impact on sales.

A significant part of this experience boils down to the reliability and predictability surrounding the order status.

Receiving an estimated delivery date, tracking number, and delivery notifications throughout the process helps eliminate the “risk” of buying products online and to build customer trust.

Aware of this, companies that sell online set a goal of making the buying journey smoother by providing their customers with as much information as possible.

Real-time tracking delivers a level of service quality far above the market average.

For this reason, companies focused on delivery partners such as app Delivery365, that makes this technology available, providing real-time tracking, and proof of delivery.

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How can real-time tracking be useful?

Real-time tracking can save e-commerce sellers from many problems.

The two main areas where the effect can be seen are in customer satisfaction and in reducing the rate of undelivered orders.

People shop online expecting to receive their products as quickly as possible. 

Research has already shown that more than 50% of customers would prefer to have the option of same-day delivery.

Although this may be unfeasible in some regions, offering express delivery, which can take two to three business days, already makes a significant difference in customer satisfaction and, consequently, in your e-commerce success.

Real-time tracking also plays a significant role in helping your business achieve good results. This is especially applicable in the following situations:

• The delivery person goes to the customer’s address and finds it locked.
• The customer cannot be contacted.
• The delivery address is incorrect.

In any of the above cases, the delivery person updates the delivery status, and both the seller and the customer receive information about what happened.

What follows depends on the contracted delivery partner or the store’s policy, but it is common for up to two further delivery attempts to be made, which the customer can again track in real time using the tracking code received.

When you hire a delivery partner with real-time tracking technology, this entire process is automated, and sellers can relax knowing they are offering the best possible delivery service to their customers.

The same applies to the consumer, who can rest assured about the progress of their order and make arrangements to receive it.

If the recipient is unavailable during any of the delivery attempts, the product will be returned to the retailer, as agreed upon with them.

With the proper order management with real-time, up-to-date information, e-commerce sellers can significantly minimize complications with undelivered orders.

This is not only a crucial step in increasing customer satisfaction, but also for the sustainability and growth of your e-commerce business.

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3 reasons to provide real-time tracking in ecommerce

Providing order tracking in e-commerce is already considered essential and expected by customers.

This feature offers several benefits for both sellers and consumers, as we will see below.

1. Reduces costs

Handling customer complaints or inquiries costs time and money.

The more your operation grows, the higher this investment becomes, making it necessary to hire someone just to provide customer support, in addition to using automated resources such as chatbots to help with this function. After all, if your customers don’t get a response, your store’s reviews will suffer.

The good news is that, with real-time tracking, significantly fewer support requests occur.

Once this feature is implemented, all tracking information is automatically provided to your customer. And if there are any problems, you also have access to this data to check what happened.

Order tracking automates the process without creating any extra work for you, placing less burden on your support team.

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2. Meets customer expectations

97% of online shoppers expect to be able to monitor their orders throughout all stages of the shipping process.

The competitive landscape in e-commerce makes it clear: the happier your customer is, the more they come back, and the more profit you make.

Remember that it is always more economically advantageous to retain a repeat customer than to invest in attracting new ones.

Having a functioning order tracking system is mandatory if your brand doesn’t want to lose business to Amazon and other large retailers.

By providing the updated information that your consumers want, their expectations are met and they are more likely to leave a good review, buy from you again, and tell their friends about your store.

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3. It offers more control over order fulfillment

With real-time tracking, you maintain more control over the process of order fulfillment and can quickly resolve any problems that arise.

Without a tracking system, important information can be lost, resulting in a backlog of emails from dissatisfied customers.

The right e-commerce fulfillment strategy, which includes tracking capabilities, helps minimize problems as well as increase the lifetime value of your customers.

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App for e-commerce, Delivery365 offers parcel tracking technology and tools.

Through our system, you not only monitor the progress of delivery processes in real time, but also have transparency about geolocation information, delivery attempt history and recipient data.

Focusing on transporting small volume items, such as food, clothing and pharmaceuticals, the app Delivery365 has hundreds of registered delivery drivers, ready to serve your business.

To know more, visit our website, learn about our services and guarantee fast and safe delivery for your e-commerce.