How to create an Exchange and Return Policy for your online store

In e-commerce, a solid Exchange and Return Policy can be a determining factor in closing or losing a sale. Providing a straightforward return policy reassures the customer and instills confidence in your company, and your products. Why having an excellent Exchange and Return Policy is important The growing popularity of e-commerce is making consumers smarter and …

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How to reduce shipping costs on eCommerce

Shipping costs is a crucial issue for any e-commerce company, regardless of its size. Strategies to reduce shipping costs Shipping costs are one of the factors that most impacts the online consumer’s purchasing decision. Several studies have already proven that more than 50% of customers abandon their shopping cart when faced with high and unexpected …

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eCommerce Packaging: 9 Ideas to Delight Your Customers

An e-commerce packaging is often the only physical point of contact a customer has with the online store. This means it’s a great opportunity for your brand to make a lasting impression. The importance of eCommerce packaging  A great ecommerce packaging motivates repeat business and encourages buyers to share their products on social media or …

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Black Friday 2025: Is your e-commerce ready?

There are only a few days left until Black Friday 2025 and if you have an e-commerce business, you should already have your operation ready to handle the increased demand. Large discounts are expected across various categories, especially in the fashion, technology, and home appliance segments, which typically lead in search volume. The Christmas shopping …

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E-commerce Shipping: Tips for Beginning Entrepreneurs

If you are starting out in the world of online sales, planning your e-commerce shipping strategy is essential to start off on the right foot. While it may all seem complex at first, with research and planning, you can make the right choices for your business and ensure your customers have a great online shopping …

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How to offer a customer loyalty program in ecommerce

Did you know that increasing your customer retention rate by 5% increases your profits by up to 95%? And that it costs 5 times more to acquire a new customer than to retain an existing one? Data like this highlights the importance of creating a loyalty program for your company. What is a customer loyalty …

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Email marketing: 5 ideas for your ecommerce sell more

Want to increase your customer base and sell more? Invest in email marketing. A powerful tool, email communication remains the best way to relate to and build customer loyalty. How to use email marketing to boost your sales Amid so many changes in the digital world, the use of email remains solid and relevant. According …

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Demand forecast in ecommerce: simple guide to nail it

In e-commerce, the key is to have exactly what the customer wants, at the right time, and to ensure that the product is delivered efficiently. But how do you know what consumers are looking for? And even more so: how do you predict what they will want next week, next month or over the next …

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