Strategies for using discount coupons in your online business

Discount coupons are a marketing strategy widely used in e-commerce to increase conversion rates and customer loyalty. However, the question remains: how can retailers offer discounts and still meet revenue and profit targets? Let’s find out. What are discount coupons? A discount coupon is a special code made available by stores to give an extra …

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6 Ways to Use Chatbots to Increase Sales in Ecommerce

Interacting with your audience at each stage of the sales cycle becomes easier when you can count on chatbots. A computer program designed to simulate human conversations, this feature uses natural language processing (NLP) to understand and respond to users’ questions or commands. In this article, we will explain different ways to use chatbots on …

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How to Provide Excellent Delivery Service

Anyone who works with sales through e-commerce knows that offering a good delivery service to the customer is essential to guarantee their satisfaction and consequent loyalty. Understand why shipping is so important for the growth of your online store and how to guarantee its quality. Role of delivery in the growth of e-commerce  With over …

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Parcel tracking in e-commerce: understand its importance

Running a business that ships products to customers can be quite stressful. After all, dealing with consumer expectations is not easy, which is why parcel tracking is so important in e-commerce.  7 Advantages of tracking orders in e-commerce Used to express delivery, online consumers expect to receive their orders faster and faster. With the popularization …

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Shipping packaging: how to protect your products during delivery

As shipping packaging is a booming business in its own right, with logistics experts around the world eagerly awaiting the development of new materials and more sustainable options. When it comes to choosing the ideal package, protection capacity is the most important factor to consider. After all, damaged or broken shipments mean losses for your …

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Product Return in Small E-commerce: How to Do It?

How a small business handles the request for product return defines your customer service and the success of your business. A fair and well-designed return policy shows that the store is not just interested in making a sale, but also in nurturing a customer relationship. Product Return: What to do before it happens Good customer …

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Flat rate shipping: advantages and disadvantages for e-commerce

Although working with e-commerce frees the entrepreneur from some worries and expenses (space rental, infrastructure, etc.), online selling presents other dilemmas, such as the definition of shipping prices and order shipping methods. When it comes to the shipping cost, there are several options that the seller can offer, such as free shipping, real-time quotation, and …

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How to Avoid Cart Abandonment in Ecommerce

Shopping cart abandonment It’s a painfully real challenge for retailers of all sizes and segments. Fortunately, there are strategies ecommerce sites can adopt to prevent this from happening and increase conversion rates. Factors that drive shopping cart abandonment According to research UPS 2019 Pulse do Online Shopper, the four main factors contributing globally to cart …

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7 Tactics to Boost Your Online Sales with Social Media

Social media platforms have emerged as powerful tools for entrepreneurs to promote their brands, acquire quality leads and increase their revenue with online sales.  Specifically for ecommerce, these channels are one of the best ways to market products and services efficiently. How to increase your online sales using social media It has been a while …

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