Category Archive For "Digital Marketing"
SEO for ecommerce: how to optimize product descriptions in your online store
To achieve a good positioning in the search results of Google and other search engines, it is necessary to think about SEO for ecommerce. There are several aspects that ensure a good positioning for your website, but the first and most important is the quality of the content, so start by carefully describing the products/services …
5 ideas for creating product kits and boosting sales
E-commerce companies need to think of creative ways to drive sales. In this competitive world, assembling product kits is one of them. A great way to generate revenue, keep your product mix fresh for new and existing customers, and eliminate stagnant inventory, we’ve put together some ideas for creating product bundles in e-commerce. Advantages of …
How to offer a customer loyalty program in ecommerce
Did you know that increasing your customer retention rate by 5% increases your profits by up to 95%? And that it costs 5 times more to acquire a new customer than to retain an existing one? Data like this highlights the importance of creating a loyalty program for your company. What is a customer loyalty …
Email marketing: 5 ideas for your ecommerce sell more
Want to increase your customer base and sell more? Invest in email marketing. A powerful tool, email communication remains the best way to relate to and build customer loyalty. How to use email marketing to boost your sales Amid so many changes in the digital world, the use of email remains solid and relevant. According …
Strategies for using discount coupons in your online business
Discount coupons are a marketing strategy widely used in e-commerce to increase conversion rates and customer loyalty. However, the question remains: how can retailers offer discounts and still meet revenue and profit targets? Let’s find out. What are discount coupons? A discount coupon is a special code made available by stores to give an extra …
6 Ways to Use Chatbots to Increase Sales in Ecommerce
Interacting with your audience at each stage of the sales cycle becomes easier when you can count on chatbots. A computer program designed to simulate human conversations, this feature uses natural language processing (NLP) to understand and respond to users’ questions or commands. In this article, we will explain different ways to use chatbots on …
7 Tactics to Boost Your Online Sales with Social Media
Social media platforms have emerged as powerful tools for entrepreneurs to promote their brands, acquire quality leads and increase their revenue with online sales. Specifically for ecommerce, these channels are one of the best ways to market products and services efficiently. How to increase your online sales using social media It has been a while …
6 reasons why online reviews are essential for your brand
From electronic equipment to health services, it is rare for a person to make a purchasing decision without first researching different options on the internet and reading several online reviews left by those who have already tried the product/service. For this reason, getting satisfied customers to leave their testimonials is increasingly important for e-commerces in …
6 Social Commerce Strategies to Boost Sales
Social Commerce it’s where social media and e-commerce meet. In recent years, networks like Instagram, Facebook, YouTube and TikTok have created features that allow purchases within their platforms, and this has created new revenue streams for brands around the world. It is expected that by 2030, social commerce revenue will reach 6.2 billion dollars worldwide, …
Black Friday: how it can help your e-commerce
Black Friday is coming! Check out tactics and tips to increase sales in e-commerce during the holiday season Once we hit mid-October, two words start popping up all over the media: Black Friday. It’s the Friday that officialy kicks off the year-end Holiday shopping season in the United States. The oldest recorded use of the …
