Process automation and the benefits for your e-commerce

Process automation refers to using technological means to carry out an activity more quickly, efficiently and error-free.

Today, technology is closely linked to the performance of any organization, and given the current competitiveness, it becomes crucial.

Process automation: 5 advantages for your online store

Process automation is already adopted by the vast majority of companies, across a variety of sectors, but many managers are still resistant to its implementation because they believe it is a complex process that depends on the use of large machines and high investment.

While each department has its own specific needs, using expensive equipment isn’t a reality. 

The important thing is to choose the right tool for your business; after all, this is the most recommended way to increase productivity, reduce costs and ensure the efficiency of your e-commerce.

If you’re still not convinced, check out some of the benefits that process automation can bring to your company:

Control 

One of the main advantages of process automation is that it gives managers complete control over their activities in real time, regardless of the time or location.

Having this control helps a lot in anticipating problems and making quick decisions relating to various aspects of e-commerce operations, from product marketing to order shipping.

A good example of this is some intelligence software that already allows the automatic pausing of ads that direct to out-of-stock products, or that change prices in all campaigns, via API, when e-commerce is updated.

Efficiency

Processes that depend exclusively on human labor take longer to complete and are more susceptible to errors.

When we refer to increasing efficiency, we are talking precisely about reducing working time, avoiding rework and the waste of time that this entails.

The use of an ERP (Enterprise Resource Planning) helps automate essential processes in your online store such as inventory control, simplified tax collection, and invoice issuance. All of this is done quickly and accurately.

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Indicators and updates

A process management system can perform multiple functions simultaneously, such as coordinating tasks and generating reports with operational data. This last feature helps generate performance indicators, a valuable tool for managers.

In addition to allowing constant updating of data to automatically feed the indicators, automation systems provide the best metrics to be monitored, helping the monitoring and decision-making.

Imagine determining in advance that the price of a given product should be 5% lower than the price charged at competing stores. With the right tool, this becomes possible.

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Reduced costs

As we mentioned earlier, many business owners still believe that implementing a process automation system requires a large investment.

Currently, in addition to simpler free solutions that you find on the internet,several management programs are offered in the SaaS (software as a service) model and you only pay a monthly fee for their use. 

There are no costs for purchasing licenses, updates, or installation, since these software are cloud-based.

Tools like Zendesk and NeoAssist, for example, are solutions of this type that take responsibility for relationships with consumers, improving the efficiency of customer service in your e-commerce.

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Productivity 

This topic doesn’t require further explanation, but we can’t help but emphasize what we’ve seen so far: adopting an automated system for your company greatly increases productivity.

Let’s consider, for example, inventory control for your e-commerce business. Automating this process will ensure that your management knows which items are selling the most or the least, to organize a replenishment schedule and carry out all necessary negotiations with your suppliers.

This also avoids problems of dissatisfaction due to the sale of a product that was no longer available in stock and, due to human error, had not been removed from the website.

Process automation in order delivery

Process automation is no longer an “extra” but a must for companies that want to remain competitive.

The quality of electronic information avoids human errors that are common in processes that are highly decentralized and this is extremely important, especially when it comes to order delivery.

By partnering with an ecommerce platform like the app Delivery365, you have access not only to the shipping service, but there are several process automation tools that make your life and that of your customer easier, such as:

• Online freight calculation;
• Dispatch management;
• Delivery tracking.

By making these features available to registered stores, the app enables them to provide the convenience customers demand while achieving efficient and cost-effective processes that support a positive ROI.

Delivery365 app works with express delivery, has tracking technology, its own online shipping calculation system and a database of hundreds of registered delivery people.

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With diversified solutions to meet the specific needs of each business, Delivery365 is a true revolution in the way we make deliveries.