Checkout in e-commerce: how to improve the customer experience

Ecommerce owners generally focus their attention on marketing and sales, which is obviously important. However, there is another crucial element for conversions: the customer experience when closing a deal, that is, at the checkout. The checkout process is where you turn visitors into customers. It doesn’t matter how effective your marketing is if you can’t …

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Black Friday: how it can help your e-commerce

Black Friday is coming! Check out tactics and tips to increase sales in e-commerce during the holiday season Once we hit mid-October, two words start popping up all over the media: Black Friday. It’s the Friday that officialy kicks off the year-end Holiday shopping season in the United States. The oldest recorded use of the …

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Client retention in e-commerce: see 5 strategies

Client retention is an important part of your e-commerce success strategy. Check out 5 tactics to guarantee faithful customers. See what client retention is and how to apply it in e-commerce Your e-commerce is set and the first deliveries were a success! This means you’ve already overcome the initial challenge: to win your first customers. …

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