6 Important measures to ensure e-commerce security 

Far beyond a pleasant and functional website, there is another conversion element that most online stores need to consider from the beginning: e-commerce security. How to ensure e-commerce security  Who manages an online store knows that e-commerce websites are one of the main targets for hackers and fraudsters. The large amount of user IDs, personal …

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6 most popular payment methods for ecommerce

Offering different payment methods in e-commerce is a great way to avoid cart abandonment and encourage the customer to complete the purchase. If in the past credit cards were the only option accepted by many online stores, today there are several payment methods that buyers prefer to use. Why provide different payment methods in ecommerce? …

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Inventory strategy: how to create one for your e-commerce

Having an inventory strategy can help you track your inventory consistently across your supply chain so you always have enough product to meet demand. In this article, we will understand better about what this strategy consists of, why it is important and what to consider when developing one for your e-commerce. What is an inventory …

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AI in eCommerce: data, applications and trends

The use of AI in eCommerce and its countless possibilities for business has never been so discussed. Currently, e-commerce is one of the leading adopters of Artificial Intelligence, with use cases ranging from personalized product recommendations to price optimization, smart logistics and sales/demand forecasting.  In this article, we will see how AI allows retailers to …

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Strategies for using discount coupons in your online business

Discount coupons are a marketing strategy widely used in e-commerce to increase conversion rates and customer loyalty. However, the question remains: how can retailers offer discounts and still meet revenue and profit targets? Let’s find out. What are discount coupons? A discount coupon is a special code made available by stores to give an extra …

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6 Ways to Use Chatbots to Increase Sales in Ecommerce

Interacting with your audience at each stage of the sales cycle becomes easier when you can count on chatbots. A computer program designed to simulate human conversations, this feature uses natural language processing (NLP) to understand and respond to users’ questions or commands. In this article, we will explain different ways to use chatbots on …

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How to Provide Excellent Delivery Service

Anyone who works with sales through e-commerce knows that offering a good delivery service to the customer is essential to guarantee their satisfaction and consequent loyalty. Understand why shipping is so important for the growth of your online store and how to guarantee its quality. Role of delivery in the growth of e-commerce  With over …

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Parcel tracking in e-commerce: understand its importance

Running a business that ships products to customers can be quite stressful. After all, dealing with consumer expectations is not easy, which is why parcel tracking is so important in e-commerce.  7 Advantages of tracking orders in e-commerce Used to express delivery, online consumers expect to receive their orders faster and faster. With the popularization …

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How to do shipping calculation in ecommerce and reduce delivery costs

Doing the right shipping calculation in ecommerce is crucial to providing a satisfying shopping experience, maintaining transparency with customers, making appropriate pricing decisions, and controlling shipping costs.  Providing a quick delivery quote at checkout is an essential part of the online selling process and helps ensure the success of your business. How to do shipping …

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