Inventory strategy: how to create one for your e-commerce

Having an inventory strategy can help you track your inventory consistently across your supply chain so you always have enough product to meet demand. In this article, we will understand better about what this strategy consists of, why it is important and what to consider when developing one for your e-commerce. What is an inventory …

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AI in eCommerce: data, applications and trends

The use of AI in eCommerce and its countless possibilities for business has never been so discussed. Currently, e-commerce is one of the leading adopters of Artificial Intelligence, with use cases ranging from personalized product recommendations to price optimization, smart logistics and sales/demand forecasting.  In this article, we will see how AI allows retailers to …

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Strategies for using discount coupons in your online business

Discount coupons are a marketing strategy widely used in e-commerce to increase conversion rates and customer loyalty. However, the question remains: how can retailers offer discounts and still meet revenue and profit targets? Let’s find out. What are discount coupons? A discount coupon is a special code made available by stores to give an extra …

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6 Ways to Use Chatbots to Increase Sales in Ecommerce

Interacting with your audience at each stage of the sales cycle becomes easier when you can count on chatbots. A computer program designed to simulate human conversations, this feature uses natural language processing (NLP) to understand and respond to users’ questions or commands. In this article, we will explain different ways to use chatbots on …

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How to Provide Excellent Delivery Service

Anyone who works with sales through e-commerce knows that offering a good delivery service to the customer is essential to guarantee their satisfaction and consequent loyalty. Understand why shipping is so important for the growth of your online store and how to guarantee its quality. Role of delivery in the growth of e-commerce  With over …

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Parcel tracking in e-commerce: understand its importance

Running a business that ships products to customers can be quite stressful. After all, dealing with consumer expectations is not easy, which is why parcel tracking is so important in e-commerce.  7 Advantages of tracking orders in e-commerce Used to express delivery, online consumers expect to receive their orders faster and faster. With the popularization …

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Delivery Options for Ecommerce

There is no one-size-fits-all shipping strategy for ecommerce. The delivery options for your business will depend on your audience, margins, product and several other factors. As a general rule, offering varied shipping options helps reduce shopping cart abandonment and increase conversions.  4 delivery options for e-commerce Let’s start by talking about four delivery options to …

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How to do shipping calculation in ecommerce and reduce delivery costs

Doing the right shipping calculation in ecommerce is crucial to providing a satisfying shopping experience, maintaining transparency with customers, making appropriate pricing decisions, and controlling shipping costs.  Providing a quick delivery quote at checkout is an essential part of the online selling process and helps ensure the success of your business. How to do shipping …

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Online shipping: how e-commerce delivery works

Building a robust online shipping process is essential for efficient delivery of orders in e-commerce.  As the main objective of an online business is to send products to end customers, several practices must be followed to be successful in this operation. Keep reading to know more! How does online shipping work? The online shipping process …

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