Having an inventory strategy can help you track your inventory consistently across your supply chain so you always have enough product to meet demand. In this article, we will understand better about what this strategy consists of, why it is important and what to consider when developing one for your e-commerce. What is an inventory …

The use of AI in eCommerce and its countless possibilities for business has never been so discussed. Currently, e-commerce is one of the leading adopters of Artificial Intelligence, with use cases ranging from personalized product recommendations to price optimization, smart logistics and sales/demand forecasting.  In this article, we will see how AI allows retailers to …

Discount coupons are a marketing strategy widely used in e-commerce to increase conversion rates and customer loyalty. However, the question remains: how can retailers offer discounts and still meet revenue and profit targets? Let’s find out. What are discount coupons? A discount coupon is a special code made available by stores to give an extra …